MAGROUND - Custom Shoot

We Bring The Location To You.

Our global network of selected automotive photographers and production units empower you to produce almost instantly your custom content anywhere in the world. That’s how we brought Portofino to Ferrari:

The Right Assets Is Key.

We organize custom shoots anywhere in the world, including permits and royalty clearance, providing you with all deliverables necessary for premium results on time, and on budget.

360°HDR Sphere: 32-Bit .HDR/.EXR, 500MP, 30 f-stops dynamic range
‍A 360°panorama image stitched from single images, each image has full light range based on location. This Sphere is used for Lighting and Reflections in CGI:
360° 2D View-Sphere: tone-mapped, retouched, position & color accurate, RAW/TIF
The view sphere gets created out of the HDR sphere. Different to the HDR sphere this sphere gets retouched in the campaign mood. This Sphere will be used as visible 360°Panorama background in CGI but not for Lighting and Reflections.
Imagery: medium format 100MP RAW/TIF
Additional backplates & viewing angels. Reference shot for 3D Textures and comping material for parallax effects and post production.
Color accuracy with Greyball & Silverball
Shooting assets to approve color correctness and to maximize CGI quality. X-Rite Color Checker and Grey/Silverball get shot on location in the same light as the spheres. These assets will ensure accuracy in the later CGI process.