MAGROUND is exclusive. All content on maground.com is exclusively available on our website. So you can be sure to have unique content for your ideas.
How to get your product or vehicle anywhere in the world for a photoshoot, without crazy logistics, costs & risks?
Find out why MAGROUND became #1 choice for Mercedes-Benz, Toyota, Volkswagen, and many other brands!
The challenge: shorter product cycles, fast-paced multi-channel media distribution, tight budgets, and short deadlines.
MAGROUND is the solution, so you can create more content in less time without sacrificing your creative integrity or quality. Just like that.
www.maground.com
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Choose a background and stage your product to tell its story in no time. The optional 360° HDRi will add photorealistic reflections to the 3D model placed in the background image.
Accelerate marketing process: create visuals that rival any photoshoot ahead of actual car production.
Having no 3D data or CG department does not stop you from producing stunning visuals. Just comp your product images into the right background perspective angle or use WARP.
Simplified approach: Use existing images of your vehicle.
You found the right image, but the camera angle or focal is not just right? We got the solution! Change camera position and focal in any stock photo.
Unleash full potential: use stock photos as never before.
From our extensive archive, you are free to mix and match whatever you want for a unique result and perfect representation of your product.
Consistent quality ensures creative freedom and the best results.
Go interactive! Online car configurators and virtual reality experiences become an essential part of product presentation. We got the right assets.
Emotional experience through immersive VR technology.
Customer engagement outside point of sale.
Valuable feedback directly from customers.
Add dynamic motion and speed to any static picture,
just as much as you need.
Total control of added motion blur and simulated speed.
Curvy roads can be motion blurred as easy.
The same results are achieved as with the expensive rig technology.
MAGROUND is exclusive. All content on maground.com is exclusively available on our website. So you can be sure to have unique content for your ideas.
MAGROUND is efficient: Save travel and logistic costs, time and nerves. Scout locations for free in our archive, try your ideas, and create campaigns in no time - all that from your computer desk.
MAGROUND is sustainbale: significantly reduce you carbon footpring by creating campaigns without the need to fly around the world.
We met Creative Director Armando Diazof Merkley and Partners in New York and he gave us an insight into his work as well as in the development and change of the production process for image content for his customer Mercedes-Benz USA. An amazing example of efficient artwork.
Reaa full interview
We spoke to Mika Tay, Creative Director at Ogilvy Beijing at the launch of the GLB SUV about her and her teamwork for the new Mercedes-Benz campaign, where high-quality composites were used.
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"...In an ideal scenario, the backplates and HDR spheres that we obtain from our partner MAGROUND are already arranged in such a way that we don’t have to improvise much. Also important are different perspectives, so that the new model can be seen from all possible angles at one and the same location – effectively like a virtual photo shoot..."
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“For our current Audi campaign, for example, we have composed background motifs from several images. In collaboration with MAGROUND, one of the world’s leading suppliers in this field, perfect backdrops were created by combining images of mountains, sky, trees, and foreground. Effectively a perfect stage for the product."
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