We take you anywhere.

Let's go new ways!

Hamburg

Paris

New York

How to get your product or vehicle anywhere in the world for a photoshoot, without crazy logistics, costs & risks? 
Find out why MAGROUND became #1 choice for Mercedes-Benz, Toyota, Volkswagen, and many other brands! 

The challenge: shorter product cycles, fast-paced multi-channel media distribution, tight budgets, and short deadlines.
MAGROUND is the solution, so you can create more content in less time without sacrificing your creative integrity or quality. Just like that.

www.maground.com

Modern art for modern times.

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Render and Reality

MAGROUND+
CGI.

Choose a background and stage your product to tell its story in no time. The optional 360° HDRi will add photorealistic reflections to the 3D model placed in the picture.

  • Accelerate marketing process: create visuals that rival any photoshoot ahead of actual car production.

  • Full freedom: change background partially or entirely. Change mood or style during the entire creation process.
  • Streamline content creation by eliminating unnecessary logistics.
No 3D data at your hands?

MAGROUND+
Photoshoot

Having no 3D data or CG department does not stop you from producing stunning visuals. Just comp your product images into the right background perspective angle.

  • Simplified approach: Use existing images of your vehicle.

  • Create new images:  Stay in studio in a controlled environment, without being tied to a specific location.
UNLIMITED CREATIVITY

MAGROUND+
Compositing

From our extensive archive, you are free to mix and match whatever you want for a unique result and perfect representation of your product.

  • Consistent quality ensures creative freedom and the best results.

  • Flexibility remains to change anything anytime.
  • Fast market adaptation: Simply switch background or picture elements.
INTERACTIVE EXPERIENCE

MAGROUND+
Interactive

Go interactive! Online car configurators and virtual reality experiences become an essential part of product presentation. We got the right assets.

  • Emotional experience through immersive VR technology.

  • Customer engagement outside point of sale.

  • Valuable feedback directly from customers.

SPEED IT UP

MAGROUND+
Motion blur

Add dynamic motion and speed to any static picture,
just as much as you need.

  • Total control of added motion blur and simulated speed.

  • Curvy roads can be motion blurred as easy.

  • The same results are achieved as with the expensive rig technology.

MAGROUND is exclusive. All content on maground.com is exclusively available on our website. So you can be sure to have unique content for your ideas.

100%

MAGROUND is efficient: Save travel and logistic costs, time and nerves. Scout locations for free in our archive, try your ideas, and create campaigns in no time - all that from your computer desk.

100%

MAGROUND is sustainbale: significantly reduce you carbon footpring by creating campaigns without the need to fly around the world.

100%

WE+YOU

CEO / Founder

Jens Müller

CEO / Founder

Wladimir Alexi

CTO

Alexander Kuzmin

We care

CEO / MEGUAN China

Ashley YU

performers
Nick Fury
performers
Virginia Pepper
performers
Katy Morosky
performers
Hubbel Gardiner
performers
George Bissinger
performers
Pony Dumbar
performers
Yin Sen
performers
Paula Reisner
performers
Bill Verso
performers
Frankie McVeigh
performers
Hank Simpson
performers
Peggy Vanderbilt
performers
Erika Omatesu
performers
Virginia White
performers
hanna ripple
performers
lora Braun
performers
Frank Aruta
performers
sara Moy

More clients

STOPPING ADVERTISING 
TO SAVE MONEy IS LIKE STOPPING
YOUR WATCH TO
SAVE TIME.
Henry FORD

Interview with Creative Director Armando Diaz from Merkley and Partners

We met Creative Director Armando Diazof Merkley and Partners in New York and he gave us an insight into his work as well as in the development and change of the production process for image content for his customer Mercedes-Benz USA. An amazing example of efficient artwork.

Reaa full interview
Etiam et

How important are the backgrounds in car campaigns?

We spoke to Mika Tay, Creative Director at Ogilvy Beijing at the launch of the GLB SUV about her and her teamwork for the new Mercedes-Benz campaign, where high-quality composites were used.

Read full interview
Etiam et

Interview with 3D artist Andre Reiswich from Volkswagen Commercial Vehicles Design

"...In an ideal scenario, the backplates and HDR spheres that we obtain from our partner MAGROUND are already arranged in such a way that we don’t have to improvise much. Also important are different perspectives, so that the new model can be seen from all possible angles at one and the same location – effectively like a virtual photo shoot..."

Read full interview
Etiam et

Audi Aicon campaign by Creative Director Rose Zhu from Leo Burnett, Beijing

“For our current Audi campaign, for example, we have composed background motifs from several images. In collaboration with MAGROUND, one of the world’s leading suppliers in this field, perfect backdrops were created by combining images of mountains, sky, trees, and foreground. Effectively a perfect stage for the product."

Read full interview

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